At Séjou, every design is a love letter to the fearless souls who came before us. We are third-generation jewelers, shaped by the hands of parents who turned struggle into strength, scarcity into abundance, and instability into unshakable resolve. Our jewelry is crafted with conflict-free diamonds and ethically sourced recycled gold—a fusion of old-world artistry and modern grit, bold enough to endure, timeless enough to cherish.
Séjou is more than a brand; it is the heartbeat of our family. It is a treasure chest of Old World craftsmanship, infused with the bold spirit of North America. For three generations, we have poured our hearts into creating jewelry that mirrors the delicate beauty of life and the unstoppable resilience of the human spirit. Our Armenian roots run deep, anchoring us in a history of survival and reinvention. When adversity threatened to break us, we carried our legacy across oceans, finding a new home in Montreal. Here, we honor our past while pushing boundaries, blending heritage-inspired details with fresh, daring style.
Picture our father, a diamond whisperer, his hands weathered yet steady, selecting stones with an eagle’s precision. Our mother, the warm soul behind every design, infuses each piece with the grace of a thousand sacrifices. And we, the sons, stand on their shoulders, obsessing over every detail—vintage flourishes, modern silhouettes, the fine points that make each piece a masterpiece. In our family, everyone has a role, and every piece is an echo of our shared passion, a testament to the love that binds us.
At Séjou, we do more than craft jewelry—we carry forward a story centuries in the making. From one-of-a-kind Victorian antiques to minimalist gold designs meant to last a lifetime, every piece speaks to the duality of our journey: fierce yet tender, regal yet rebellious. Our jewelry is a celebration of life’s fleeting moments and bold leaps, a tribute to the parents who gave everything so we could soar. Wear Séjou, and claim your place in our legacy—you belong with us.
Ethical Sourcing & Materials
At Séjou, we believe beauty should never come at the cost of conscience. We work only with conflict-free diamonds and responsibly sourced gold, ensuring every piece honors both the earth and the skilled hands that bring it to life. Our partners share our commitment to ethical practices, because every gem, every chain, every detail is a reflection of the values our parents instilled in us: integrity, care, and respect for all.
