The Séjou Legacy
At Séjou, every design is a love letter to the fearless souls who came before us. We are third-generation jewelers, shaped by parents who turned hardship into strength, scarcity into abundance, and instability into unshakable resolve. Every piece we craft—using conflict-free diamonds and recycled gold—is a fusion of old-world artistry and modern grit. Bold enough to endure; timeless enough to cherish.
Séjou isn’t just a brand—it’s the heartbeat of our family. A treasure chest of Old World craftsmanship, infused with the bold spirit of North America. For three generations, we’ve poured our hearts into creating jewelry that mirrors life’s fragile beauty and fierce resilience. Our Armenian roots run deep, anchoring us in a history of survival and rebirth. When adversity pushed us to the edge, we carried our legacy across oceans, finding a new home in Montreal. Here, we honor our past while pushing boundaries—blending heritage-inspired details with fresh, daring spirit.
Picture our father, the diamond whisperer—his hands worn but steady, choosing stones with an eagle’s eye. Our mother, the quiet architect behind every design, weaving grace through a thousand sacrifices. And us, the sons—standing on their shoulders, obsessing over every curve, clasp, and cut. In our family, craftsmanship isn’t just skill; it’s devotion. And every Séjou piece is an echo of that love.
At Séjou, we don’t just craft jewelry—we carry forward a story centuries in the making. From rare Victorian antiques to minimalist gold meant to outlast seasons and trends, each piece speaks to the duality of our journey: fierce yet tender, regal yet rebellious. Our jewelry is a celebration of life’s fleeting joys and bold leaps—a tribute to the parents who gave everything so we could soar.
Wear Séjou—and step into a legacy that welcomes you home.
Ethical Sourcing & Materials
At Séjou, we believe beauty should never come at the cost of conscience. Every diamond we use is conflict-free; every gram of gold, responsibly sourced. We partner only with those who honor the earth and the skilled hands that shape it. Because to us, jewelry isn’t just an ornament—it’s a promise. A promise to create with integrity, care, and respect—values handed down to us by the ones who started it all.
